BioInformatics LLC Acquires Research Firm Strategic Directions International

ARLINGTON, VA – BioInformatics LLC announced today the acquisition of Los Angeles-based research firm Strategic Directions International (SDi). BioInformatics LLC is the premier research and advisory firm serving the life science tools market. SDi is a strategic management consulting and market intelligence provider for the analytical equipment industry.

“For 30 years, SDi has been the gold standard for accurate and credible assessments of the complex analytical equipment markets that the company covers,” said Jennifer Cotteleer, Chief Executive Officer of BioInformatics. “This acquisition strengthens our position in the life sciences while expanding our capability to explore adjacent markets for our clients. We’re confident that the addition of SDi to the BioInformatics team will accelerate our continued growth as we celebrate our twentieth year in business.”

SDi publishes comprehensive Market Analysis & Perspective (MAP) reports that are the most respected source of market data in the analytical instrument industry. The company also publishes Tactical Sales & Marketing (TSM) reports designed to give marketing managers the insights they need to monitor changes in customer purchasing behavior. SDi also publishes the widely read industry newsletter, Instrument Business Outlook, delivering the latest industry events, trends, data and analysis.

“The strengths of both companies are enhanced and complemented by the other,” commented Bill Kelly, President and co-founder of BioInformatics. “Combined we provide clients with an unmatched knowledge of the life science and analytical industries, a huge trove of data on scientific markets and customers, and actionable intelligence and recommendations for strategic decision makers.”

“The fusion of SDi and BioInformatics creates an indispensable asset for life science companies seeking insights into their markets, competitors and customers,” said Larry Schmid, President and co-founder of SDI. “Together we provide our clients with a 360 degree view of the market – from strategic projections on market performance to tactical voice-of-customer – and the experience to advise clients on their next move.”

Cotteleer said that the existing SDi team and offices will remain in place to provide continuity for clients and that reports will continue to be available for purchase directly from SDi. Broad Oak Capital Partners (Bethesda, MD) provided financing to facilitate the transaction.

About BioInformatics LLC

BioInformatics LLC is the premier research and advisory firm serving the life science industry. By leveraging our expert network of more than 72,000 life scientists, we have supported more than 500 companies and provided insights that lead to better business decisions. Our assignments include assessing the size and attractiveness of markets, optimizing product configurations and pricing, validating corporate acquisitions, measuring customer loyalty, and evaluating brand strength and positioning. BioInformatics is a sponsor of the Life Science Industry Awards which will be held in Washington DC on November 18, 2014.

About Strategic Directions International

Established in 1981, SDi is headquartered in Los Angeles, CA. As a major marketing intelligence provider, SDi has published over 200 reports since 1984. SDi also publishes Instrument Business Outlook, an industry newsletter that covers all aspects of the analytical instrument industry. Such activities enable SDi to monitor evolving trends across a wide range of analytical techniques that can prove invaluable on proprietary consulting assignments.


Media Contact:

Monika Mahajani
BioInformatics LLC
671 North Glebe Rd Suite 1610
Arlington, VA 22203
703-778-3080 x-37