RateMyProduct

An automated product assessment tool that provides product and marketing managers with feedback from the researchers who buy their products.

We designed RateMyProduct just for you.

RateMyProduct™ is an online benchmarking research tool highlights feedback from prospective customers by leveraging the expertise, selectivity and availability of The Science Advisory Board and provides results within 5 business days.

The automatically generated online report allows product managers to test their new product ideas against a database of norms created from other products evaluated and obtain critical insights at a low cost.

Custom market research can cost tens of thousands of dollars, and maybe market research for YOUR product didn’t make the budget this year.
100 qualified researchers will review your product or product concept and tell us what they think about it.
YOU get the results within 5 business days.

THE PROCESS

Audience
Choose your target audience from a list of available market segments: Cell-Based Techniques, Genomics/Genetic Techniques, Protein Techniques. Subsegments are described below.
Your Product
Provide a detailed product/service description including key features and actual (or proposed) pricing.
Submit
Press GO and gain a better understand of the perceived values of your product/service in 5 business days!

THE ASSESSMENT

BioInformatics’ proprietary RateMyProduct™ assessment tool dynamically configures a questionnaire from your product description and presents to 100 carefully screened experts in your target audience. The questionnaire quantifies these expert’s perceptions in a variety of areas:

Level of Interest in your Product/Service
Perceived Innovation
Feature Preferences
Product/Service Differentiation
Appropriateness of Pricing
Intent to Purchase
Marketing Effectiveness
Brand vs. Product awareness

SAMPLE REPORT

1 2 3 4

WHAT YOU GET

Overall RMP score comprised of seven individual component areas across the questionnaire.
Comparison to industry benchmark of all products and services assessed to date by the RateMyProduct™ assessment tool.
Contact information of respondents interested in getting additional information on your product/service.

AVAILABLE MARKET SEGMENTS

The target audience will be comprised of a sample of 100 researchers from your chosen market segment.

Research

Cell Culture Techniques
Cell-Based Assays
Chromatography (Lab-scale purification)
Chromatography (Process-scale purification)
Enzyme-linked Immunosorbent Assay (ELISA)
Flow Cytometry
Gene Editing (CRISPR/Cas9)
High Content Screening
High-Throughput Screening (HTS)
Immunoprecipitation
Immunoassays
Label-free protein analysis (including Surface Plasmon Resonance (SPR/BLI))
Live Cell Mapping
Magnetic Beads

Mass Spectrometry
Microarrays
Microscopy
Molecular Transfer Techniques
Multiplex Bead Assays
Protein Purification Techniques
Real-Time PCR/q-PCR
Sequencing and Sequencing Applications (including NGS/Sanger/RNA-Seq)
Single Cell Analysis

Clinical

Chem/ImmunoAssay/Integrated
Hematology
Microbiology
Molecular

WHAT YOU MIGHT BE ASKING

What qualifies Bioinformatics to rate my product?
For over two decades, we have been conducting market research exclusively on scientific markets. Our team of business and scientific analysts have extensive experience conducting market research for all major life science suppliers.
I’ve never conducted market research. How will I know how to fill out the form?
You may not know how to conduct market research, but you know your product. We’ve kept the form simple and straightforward. You fill it out and hit submit. We’ll take it from there.
My product is only used by certain types of researchers. How do I know that your respondents will be familiar with my product and what it does?
Our respondents are segmented by areas of research and product type.
How long will it take for me to get my scores?
You will be able to download your results within 5 business days of submitting your form.
How much is it going to cost me?
For $2,500, get your RateMyProduct Scoreboard and find out what researchers think about your product.

Understand How RateMyProduct Works and What It Can Do For You

RateMyProduct: Fast. Reliable. Budget-friendly.

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About Us

Strategic Directions International (SDi), part of Science and Medicine Group, is the leading business intelligence firm in the highly specialized field of analytical and life science instruments. Its client list includes virtually every major analytical instrumentation company in the United States, Europe, and Japan. Founded in 1981, the Los Angeles-based company has published hundreds of market reports and provided proprietary consulting services for a multitude of clients.

Visit Science and Medicine Group

RateMyProduct

Audience

Your Product

Submit

WHAT YOU MIGHT BE ASKING

What qualifies Bioinformatics to rate my product?

I’ve never conducted market research. How will I know how to fill out the form?

My product is only used by certain types of researchers. How do I know that your respondents will be familiar with my product and what it does?

How long will it take for me to get my scores?

How much is it going to cost me?

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