How We Can Help
The qualitative research portfolio offered by the SAB offers an observational examination of consumer behavior. Hear directly from the consumer, with the innate ability to ask follow-up questions; this allows for you to not only ask ‘what’, but ‘why?
Quantitative survey research is a key strength of BioInfo. We’re experienced in asking the right people the right questions and delivering the right results—when you need them. We work with you to understand the business questions you need answered. Many of our market analysts are Ph.D.’s with extensive laboratory experience that understand how to translate your business questions into survey questions that are meaningful and credible to a scientist or clinicians. We suggest question formats specifically designed to support a variety of analytical models appropriate for your situation. Our questionnaires are designed to get to the heart of what product features are truly important to customers, what drives their level of satisfaction and how deep their loyalty is to a particular brand. We can measure how they define value, their likelihood to purchase your products and their sensitivity to price.
We offer instant access to The Science Advisory Board—the world’s largest online panel of scientific and medical experts. This incomparable market research tool is available to answer your most critical questions at any time! What’s more, with a wealth of data continuously gathered about these panelists from our panelists registration form and their answers to past studies, we can effortlessly identify those members from your target market who have the answers you need.
Our flexibility extends to the way we deliver the results to your desk. We offer different levels of reporting—from the low-cost option of having the raw survey data emailed to you all the way up to comprehensive reports that incorporate advanced statistical analysis techniques, extensive secondary research data and strategic recommendations.
For more information contact us at [email protected]