As of April 2020, the COVID-19 pandemic has infected millions and killed more than one hundred thousand people, requiring lockdowns and social distancing measures that, in turn, greatly hurt the profitability of many industries. The pharmaceutical industry is no exception to the economic downturn, despite its activities being more important than ever.
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Strategic Directions International (SDi), part of Science and Medicine Group, is the leading business intelligence firm in the highly specialized field of analytical and life science instruments. Its client list includes virtually every major analytical instrumentation company in the United States, Europe, and Japan. Founded in 1981, the Los Angeles-based company has published hundreds of market reports and provided proprietary consulting services for a multitude of clients.